Jacqueline R. Rifkin

Assistant Professor of Marketing
Bloch School of Management
University of Missouri–Kansas City

jacqueline.rifkin@umkc.edu

I am interested in understanding how consumers manage their resources--their time, money, and experiences--and the impact this has on consumer well-being. I focus on well-being both from an individual perspective (e.g., one’s identity, one’s emotional needs), and from a social perspective (e.g., prosocial giving, social connection, intergroup dynamics).

I received my PhD in Marketing from the Fuqua School of Business at Duke University in Spring 2020. Prior to graduate school, I received a BA in Psychology at the University of Pennsylvania and worked in both the marketing and market research industries.

Currently, I teach Marketing Management in the PMBA Program at the Bloch School of Management at UMKC.

UMKC Faculty Page

Interests

  • Time and Time Perceptions
  • Consumer Well-Being
  • Experiential Consumption
  • Consumer Self-Expression

Research

View CV