Jacqueline Rifkin

PhD Candidate, Marketing
Fuqua School of Business
Duke University

jacqueline.rifkin@duke.edu

I am a PhD candidate in Marketing at the Fuqua School of Business at Duke University.

I am interested in the factors that promote happiness from consumer experiences. In particular, I study how perceived coherence (i.e., sense of interconnectedness) within consumer experiences can influence post-experience evaluations, happiness, and downstream behaviors.

Prior to joining Duke’s Marketing PhD program, I received a BA in Psychology at the University of Pennsylvania and worked in both the marketing and market research industries.

Education

  • PhD in Marketing, Fuqua School of Business, Duke University, expected 2019
  • BA in Psychology, University of Pennsylvania, 2011

Interests

  • Consumer Experiences
  • Meaning, Coherence, and Happiness
  • Self-Expression

Research

  • Rifkin, Jacqueline, Cindy Chan, and Barbara E. Kahn, "FOMO: How the Fear of Missing Out Leads to Missing Out," invited for revision.
  • Rifkin, Jacqueline and Jordan Etkin, "How Variety in Self-Expression Undermines Self-Continuity," invited for revision.
  • Rifkin, Jacqueline and Jonah Berger, "How Ordinary Items Become Treasures," working paper.
  • Rifkin, Jacqueline*, Katherine M. Crain*, and Jonah Berger, "Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving," working paper.
    • Equal first authors
  • Rifkin, Jacqueline and Keisha M. Cutright, "Falling Into Place: Spontaneous Decisions Promote Meaning," data collection in progress.
  • Rifkin, Jacqueline, Cindy Chan, and Barbara E. Kahn, "The Effect of FOMO-Inducing Content on Brand Relationships," data collection in progress.
  • Rifkin, Jacqueline and Francesca Valsesia, “Story Ubiquity,” data collection in progress.